Alert: Awesome designs on the way
Designing how
fashion feel online.
Working across TMRW brands under Aditya Birla Fashion and Retail Ltd. (ABFRL) including Nobero, Bewakoof, Nauti Nati, and more. I design scalable e-commerce experiences focused on engagement, conversion, and brand expression.
Few Snap shots
Case Study - on the way
Design Gallery for
Brands coming up.
Designing experiences
that solve real problems.
My work history
Nobero
Premium + Minimal Design focused designer
Mugen
Staff Product Designer
2020-2022
Axiom
Designer
2016-2020
Show all
At TMRW, I work on crafting digital experiences for Fashion E-commerce brands improving shopping journeys, revamping interfaces, and making commerce feel more engaging and intuitive.
Most of my learning happened during late-night design sessions experimenting with motion, layouts, and tiny UX details.
Somewhere between the endless iterations and pixel pushing, I got recognized 3× as Sprint Hero and received the “Trailblazer” award at Legends of TMRW 👀.
Your questions
answered.
01
What do you do at TMRW?
Designing mobile and web commerce experiences across Nobero, Bewakoof, and Nauti Nati focused on engagement, conversion, and modern shopping journeys.
02
What impact has your work created?
Contributed to a 2–5% uplift in conversion, improved CTR, and stronger engagement across key shopping flows.
03
What kind of projects do you work on?
Brand Revamps,Premium PDPs, loyalty systems, cashback features, offer flows, shopping revamps, and growth-focused experiences.
04
What’s your design approach?
Blending storytelling, usability, and business goals simply helping users and helping business grow into scalable commerce experiences.
05
What excites you about fashion commerce?
The intersection of storytelling, culture, branding, and user behavior i love using my psychology knowledge here.
Still not sure?
Book a free discovery call.
Learn more about how I work and how I can help you and your business take the next step.
Hear from what my clients have to say.
Team: Behind the brands
Jana brings a strong balance of visual craft and product thinking. She moves fast, adapts quickly, and consistently pushes experiences toward better usability and conversion.
Muhammed Jaseem
Associate Director - Product Design
Working with Jana is always collaborative and energetic. She has a sharp eye for details and always looks for ways to make experiences feel more intuitive and engaging.
Mohana Swetha Nune
Senior Product Designer
Jana approaches every problem with curiosity and creativity. From research to polished UI, she brings thoughtful ideas that genuinely improve the user journey.
Shravya BR
Senior Product Designer
Jana communicates ideas clearly and designs with scalability in mind. Working with her is really awesome
Mouli Mohana Raja
Product Designer
One thing that stands out about Jana is her willingness to explore and iterate. She’s always open to feedback and constantly refining her work to make it stronger. And offcourse she is our maggie fairy
Cheerla Sushmitha
Product Designer
Jana has a great sense for modern commerce experiences. Her designs balance aesthetics and usability really well, especially in fast-paced environments.
Poorvika Ithal
Associate Product Desinger