Alert: Awesome designs on the way
Designing how
fashion feel online.
Working across TMRW brands under Aditya Birla Fashion and Retail Ltd. (ABFRL) including Nobero, Bewakoof, Nauti Nati, and more. I design scalable e-commerce experiences focused on engagement, conversion, and brand expression.

02
What impact has your work created?
Contributed to a 2–5% uplift in conversion, improved CTR, and stronger engagement across key shopping flows.
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What kind of projects do you work on?
Brand Revamps,Premium PDPs, loyalty systems, cashback features, offer flows, shopping revamps, and growth-focused experiences.
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What’s your design approach?
Blending storytelling, usability, and business goals simply helping users and helping business grow into scalable commerce experiences.
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What excites you about fashion commerce?
The intersection of storytelling, culture, branding, and user behavior i love using my psychology knowledge here.




















